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'Earth Day Jam' set on April 28

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By Ma. Alaine P. Allanigue (MAPA/PIA-NCR with reports from the Earth Day Jam Foundation)

QUEZON CITY (PIA) -- The Earth Day Jam Foundation, together with the Dept. of Environment and Natural Resources (DENR), Pasig River Rehabilitation Commission (PRRC), and other partners will hold the “Earth Day Jam” on Saturday, April 28, 5pm at the Quezon Memorial Circle.

The longest running and biggest annual one-of-a-kind environmental musical event in the history of the Philippines and in the world will feature over 100 musicians.

This year's theme emphasizes on key elements: Water, Air and Trash (WAT). WAT is a running advocacy that has kept Earth Day Jam grounded with the youth, development organizations and government institutions working on environment welfare and protection.

According to Earth Day Jam founder, singer Lou Bonnevie, the Foundation believes that the annual live music event continues to influence Filipinos, through music and education, and teaches them to be responsible in caring more for planet Earth’s well-being. She said the organization aims to encourage the youth to be pro-active in saving the planet aside from giving online support and posting.

“Everybody has a key role when it comes to conserving the environment. We can protect Mother Earth through simple things like conserving water, keeping the air we breathe clean and managing an almost zero trash environment,” Bonnevie said.

Featured artists include Abra, Barbie Almalbis, Chicosi, Grace Note, Joey Ayala, Lou Bonnevie, Mayonnaise, Philia, Rouge, Sandwich, Sud, Tanya Markova, the Chongkeys and Wally Gonzalez joined by Wolfgang guitarist Manuel Legarda and introducing ace guitar protégé Gabriel Lazaro. Special guest artists shall include LA “grassroot” rapper Aw Day P, who will be flying in from LA for the said event.

The jam will be hosted by actors Alvin Anson and Phoebe Walker, TV personality Pam Nieva and the Earth Day Jam Foundation’s Corporate Secretary and youth spokesperson Midi Gentica.

A special citation will also be given to singer Joey Ayala, a known environmentalist. Resource speakers, experts and official from DENR and partner agencies will discuss current environmental issues.

Interactive exhibits that include art and drum sessions, electric vehicle display, biking demo, organic stalls and many more will also be put up at the event’s area, while a film showing featuring environmental documentaries will be shown before the concert.

“These exhibiting booths engage people to learn about Mother Earth through actual social participation with other guests,” Bonnevie said.

The Philippine Information Agency - National Capital Region (PIA-NCR) in partnership with the PRRC will launch "Ang River Warrior," a 20-minute puppet play especially produced for kids to show the ill effects of garbage on river and waterways, and to teach them how to help conserve the environment.

Meanwhile, the Quezon City local government unit will lead the Earth Day Jam Recyclable Trading, a campaign on recycling, starting at 3PM (April 28). Participants who will bring paper, pet bottles and aluminum cans will receive concert VIP passes and freebies.

Based on Proclamation No. 1481, s. 2008, designated Aprill 22 of every year as observance Earth Day, while Proclamation 1482 issued on April 10, 2008 declared the month of April as the Earth Month.

Other activities included in the event are Anti-trash Experiment, an experimental activity that involves the concert goers in weighing the accumulated garbage during the event to raise awareness on trash throwing; Gaia Awards will also be given to individuals and organizations who have successfully contributed to the welfare of the overall environmental campaign and advocacy efforts in the Philippines; and “Future Green”, an online initiative that engages Filipinos to submit their best ideas concerning renewable energy on Earth Day Jam’s official social media page.