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Accor picks Makati for Pullman, Novotel apartments

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By Cathy Rose A. Garcia

MULTINATIONAL hospitality group Accor SA is developing the world’s first Pullman Living and Novotel Living standalone apartments in Makati City.

In a statement, Accor said it has teamed up with privately held PTC Holdings for the two apartment complexes, which will rise near Ayala Avenue and Greenbelt shopping mall. The exact location was not disclosed.

Pullman Living Manila will have 200 rooms, while the Novotel Living Manila will have 300 rooms. Both serviced apartments will cater to guests looking for long-term and short-term stays.

Accor unveiled the Pullman Living and Novotel Living brands earlier this year. Both will feature many of the services and design elements of the Pullman and Novotel hotel brands.

“Pullman Living provides a stylish and intelligent private sanctuary with re-imagined hospitality experiences including unique dining concepts, the Pullman Porter, seamless and intuitive technology and a bold, vibrant art-led design. Novotel Living brings a co-living experience to the serviced apartment category. Novotel Living is all about making everyday moments matter in a warm, relaxed and friendly environment,” Patrick Basset, Accor chief operating officer for Upper Southeast and Northeast Asia and the Maldives, said in a statement.

Guests at Novotel Living will have exclusive access to a Clubhouse, which will have a shared kitchen, library, and play area. It will also have retail outlets, an all-day dining restaurant and bar, a spa, fitness center, meeting rooms, business centers and a ballroom.

“We are very excited to introduce Pullman Living and Novotel Living to Asia… A highly innovative dining experience sets the Pullman Living brand apart, including pop-up restaurants and food trucks, while Novotel Living focuses on welcoming and relaxing social spaces where residents can meet, work, play and dine,” Jeff Tisdall, senior vice-president of development, residential and extended stays at Accor, said.

Pullman Living Manila and Novotel Living Manila are scheduled to open its doors in the fourth quarter of 2022.

Gerardo A. Borromeo, chief executive officer of PTC, said the company is excited to partner with Accor for the projects.

“Novotel Living Manila and Pullman Living Manila will offer distinct character, incorporating the local culture, heritage and architecture, while staying true to each brand’s personality,” Mr. Borromeo was quoted as saying.

PTC Holdings is described as a privately-held investment company with roots in the maritime industry. Aside from shipping, it has businesses in real estate development, energy and infrastructure, aviation, health and international professional placement.

Accor is the largest operator of extended stay and serviced apartment properties outside of the United States. It has around 300 extended stay properties, such as serviced apartments and apart-hotels under brands including Mondrian Living, Swissotel Living, Movenpick Living, Mercure Living, Hyde Living and more.

Accor currently operates eight hotels in the Philippines under the Raffles, Fairmont, Sofitel, Movenpick, Novotel and Mercure brands. It has a pipeline of 12 hotels and serviced apartments scheduled to open over the next five years.