City to create tourism brand

• Source: http://palawan-news.com/city-create-tourism-brand/
• Friday, August 11, 2017

By Kia Johanna Lamo

The City government is set to hold a strategic workshop to brainstorm a “branding” for Puerto Princesa City as a tourist destination.

City Tourism Officer Aileen Cynthia Amurao said the workshop, scheduled on August 10 and 11, will aim to brand the city’s tourist spots, culture and its people that will create a trademark for the city and support its marketing strategy and promotions.

“Ang dami dami nating ginagamit na tag line, logo, so it’s time to decide kung ano ba talaga ang gusto natin para sa Puerto Princesa,” said Amurao.

She added that the branding of the city taps different groups of the community to collate ideas that are from a Princesan’s heart.

“We have a diverse group of people in creating the brand for the city, for people to know the heart of Puerto Princesa,” said Amurao. Amurao said that the branding of the city is also needed due to the boom of tourism in the city.

Amurao said that the the branding also needs to identify its target audiences.

She added that the strategy also necessitates to determine the capability of stakeholders, ports and establishments to cater to tourists in the city.

“Yes, we also determine if they (establishments) can accommodate tourists,” said Amurao.

Amurao however said that there is a big question mark on whether the establishments and stakeholders are ready for a higher strike of tourist arrivals and visits.

“We can be ready but the question is, are the stakeholders ready?” said Amurao.